| Title |
“Greening” the marketing mix: do firms do it and does it pay off?
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, October 2012
|
| DOI | 10.1007/s11747-012-0317-2 |
| Authors |
Constantinos N. Leonidou, Constantine S. Katsikeas, Neil A. Morgan |
Mendeley readers
The data shown below were compiled from readership statistics for 914 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Canada | 3 | <1% |
| Germany | 2 | <1% |
| United States | 2 | <1% |
| Austria | 2 | <1% |
| Netherlands | 1 | <1% |
| France | 1 | <1% |
| Switzerland | 1 | <1% |
| United Kingdom | 1 | <1% |
| Italy | 1 | <1% |
| Other | 5 | <1% |
| Unknown | 895 | 98% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 165 | 18% |
| Student > Ph. D. Student | 138 | 15% |
| Student > Bachelor | 71 | 8% |
| Student > Doctoral Student | 56 | 6% |
| Lecturer | 44 | 5% |
| Other | 142 | 16% |
| Unknown | 298 | 33% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 385 | 42% |
| Social Sciences | 45 | 5% |
| Economics, Econometrics and Finance | 44 | 5% |
| Engineering | 33 | 4% |
| Unspecified | 14 | 2% |
| Other | 69 | 8% |
| Unknown | 324 | 35% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 22 October 2012.
All research outputs
#20,171,868
of 22,684,168 outputs
Outputs from Journal of the Academy of Marketing Science
#690
of 737 outputs
Outputs of similar age
#153,741
of 173,083 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#2
of 7 outputs
Altmetric has tracked 22,684,168 research outputs across all sources so far. This one is in the 1st percentile – i.e., 1% of other outputs scored the same or lower than it.
So far Altmetric has tracked 737 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 8.9. This one is in the 1st percentile – i.e., 1% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 173,083 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 1st percentile – i.e., 1% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 7 others from the same source and published within six weeks on either side of this one. This one has scored higher than 5 of them.