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Co-designing social marketing programs

Overview of attention for article published in Journal of Social Marketing, January 2016
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About this Attention Score

  • Above-average Attention Score compared to outputs of the same age (52nd percentile)

Mentioned by

twitter
3 X users

Citations

dimensions_citation
53 Dimensions

Readers on

mendeley
103 Mendeley
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Title
Co-designing social marketing programs
Published in
Journal of Social Marketing, January 2016
DOI 10.1108/jsocm-01-2015-0004
Authors

Timo Dietrich, Sharyn Rundle-Thiele, Lisa Schuster, Jason Connor

X Demographics

X Demographics

The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 103 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Spain 2 2%
Unknown 101 98%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 12 12%
Student > Doctoral Student 12 12%
Student > Master 11 11%
Professor 8 8%
Lecturer 8 8%
Other 27 26%
Unknown 25 24%
Readers by discipline Count As %
Business, Management and Accounting 29 28%
Social Sciences 14 14%
Nursing and Health Professions 5 5%
Computer Science 4 4%
Medicine and Dentistry 4 4%
Other 19 18%
Unknown 28 27%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 23 May 2017.
All research outputs
#14,472,518
of 25,371,288 outputs
Outputs from Journal of Social Marketing
#67
of 137 outputs
Outputs of similar age
#190,509
of 399,760 outputs
Outputs of similar age from Journal of Social Marketing
#2
of 2 outputs
Altmetric has tracked 25,371,288 research outputs across all sources so far. This one is in the 42nd percentile – i.e., 42% of other outputs scored the same or lower than it.
So far Altmetric has tracked 137 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 5.2. This one has gotten more attention than average, scoring higher than 50% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 399,760 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 52% of its contemporaries.
We're also able to compare this research output to 2 others from the same source and published within six weeks on either side of this one.