| Title |
The effect of context attractiveness on product attractiveness and product quality: the moderating role of product familiarity
|
|---|---|
| Published in |
Marketing Letters, August 2016
|
| DOI | 10.1007/s11002-016-9404-3 |
| Authors |
Benedikt Schnurr, Alexandra Brunner-Sperdin, Nicola E. Stokburger-Sauer |
Mendeley readers
The data shown below were compiled from readership statistics for 253 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Indonesia | 1 | <1% |
| United States | 1 | <1% |
| France | 1 | <1% |
| Unknown | 250 | 99% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Lecturer | 27 | 11% |
| Student > Ph. D. Student | 25 | 10% |
| Student > Bachelor | 25 | 10% |
| Student > Master | 23 | 9% |
| Student > Doctoral Student | 20 | 8% |
| Other | 31 | 12% |
| Unknown | 102 | 40% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 92 | 36% |
| Economics, Econometrics and Finance | 19 | 8% |
| Social Sciences | 11 | 4% |
| Agricultural and Biological Sciences | 4 | 2% |
| Design | 4 | 2% |
| Other | 18 | 7% |
| Unknown | 105 | 42% |