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X Demographics
Mendeley readers
| Title |
The Rise of Marketing and Market Research
|
|---|---|
| Published by |
Palgrave Macmillan, October 2012
|
| DOI | 10.1057/9781137071286 |
| ISBNs |
978-0-230-34106-7, 978-1-137-07128-6, 978-1-349-34388-1
|
| Authors |
Berghoff, Hartmut, Scranton, Philip, Spiekermann, Uwe |
| Editors |
H. Berghoff, P. Scranton, U. Spiekermann |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 12 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Netherlands | 1 | 8% |
| Unknown | 11 | 92% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 3 | 25% |
| Lecturer > Senior Lecturer | 1 | 8% |
| Unknown | 8 | 67% |
| Readers by discipline | Count | As % |
|---|---|---|
| Arts and Humanities | 2 | 17% |
| Business, Management and Accounting | 1 | 8% |
| Social Sciences | 1 | 8% |
| Unknown | 8 | 67% |