| Title |
Mit den Augen des Kunden sehen — Den Kundennutzen im Visier
|
|---|---|
| Published in |
Marketing Review St. Gallen, February 2011
|
| DOI | 10.1007/s11621-009-0101-y |
| Authors |
Oliver Fiechter, Holger Haedrich |
Mendeley readers
The data shown below were compiled from readership statistics for 11 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 11 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 5 | 45% |
| Student > Bachelor | 3 | 27% |
| Student > Doctoral Student | 2 | 18% |
| Professor | 1 | 9% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 8 | 73% |
| Economics, Econometrics and Finance | 3 | 27% |