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How much journalism is in brand journalism? How brand journalists perceive their roles and blur the boundaries between journalism and strategic communication

Overview of attention for article published in Journalism, July 2021
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About this Attention Score

  • In the top 25% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (83rd percentile)
  • High Attention Score compared to outputs of the same age and source (83rd percentile)

Mentioned by

news
1 news outlet
twitter
2 X users

Citations

dimensions_citation
18 Dimensions

Readers on

mendeley
42 Mendeley
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Title
How much journalism is in brand journalism? How brand journalists perceive their roles and blur the boundaries between journalism and strategic communication
Published in
Journalism, July 2021
DOI 10.1177/14648849211029802
Authors

Thomas Koch, Benno Viererbl, Charlotte Schulz-Knappe

X Demographics

X Demographics

The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 42 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 42 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 6 14%
Student > Ph. D. Student 4 10%
Lecturer 3 7%
Professor > Associate Professor 3 7%
Student > Bachelor 2 5%
Other 6 14%
Unknown 18 43%
Readers by discipline Count As %
Social Sciences 12 29%
Arts and Humanities 4 10%
Business, Management and Accounting 3 7%
Unspecified 2 5%
Biochemistry, Genetics and Molecular Biology 1 2%
Other 2 5%
Unknown 18 43%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 11. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 05 September 2023.
All research outputs
#2,972,595
of 24,387,992 outputs
Outputs from Journalism
#445
of 1,325 outputs
Outputs of similar age
#69,193
of 430,791 outputs
Outputs of similar age from Journalism
#6
of 30 outputs
Altmetric has tracked 24,387,992 research outputs across all sources so far. Compared to these this one has done well and is in the 87th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,325 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 15.1. This one has gotten more attention than average, scoring higher than 66% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 430,791 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 83% of its contemporaries.
We're also able to compare this research output to 30 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 83% of its contemporaries.