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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Targeted Change: Using Behavioral Segmentation to Identify and Understand Plastic Consumers and How They Respond to Media Communications
|
|---|---|
| Published in |
Environmental Communication: A Journal of Nature and Culture, August 2021
|
| DOI | 10.1080/17524032.2021.1956558 |
| Authors |
Kim Borg, Jo Lindsay, Jim Curtis |
X Demographics
The data shown below were collected from the profiles of 28 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Australia | 13 | 46% |
| United Kingdom | 2 | 7% |
| United States | 1 | 4% |
| Curaçao | 1 | 4% |
| South Africa | 1 | 4% |
| Canada | 1 | 4% |
| Unknown | 9 | 32% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 20 | 71% |
| Scientists | 7 | 25% |
| Science communicators (journalists, bloggers, editors) | 1 | 4% |
Mendeley readers
The data shown below were compiled from readership statistics for 55 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 55 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Researcher | 7 | 13% |
| Unspecified | 6 | 11% |
| Student > Ph. D. Student | 5 | 9% |
| Lecturer | 4 | 7% |
| Student > Bachelor | 4 | 7% |
| Other | 10 | 18% |
| Unknown | 19 | 35% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 9 | 16% |
| Unspecified | 6 | 11% |
| Environmental Science | 6 | 11% |
| Business, Management and Accounting | 5 | 9% |
| Arts and Humanities | 2 | 4% |
| Other | 7 | 13% |
| Unknown | 20 | 36% |
Attention Score in Context
This research output has an Altmetric Attention Score of 42. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 19 February 2024.
All research outputs
#996,741
of 25,768,270 outputs
Outputs from Environmental Communication: A Journal of Nature and Culture
#59
of 595 outputs
Outputs of similar age
#23,903
of 439,255 outputs
Outputs of similar age from Environmental Communication: A Journal of Nature and Culture
#2
of 15 outputs
Altmetric has tracked 25,768,270 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 96th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 595 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 18.2. This one has done particularly well, scoring higher than 90% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 439,255 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 94% of its contemporaries.
We're also able to compare this research output to 15 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 86% of its contemporaries.