You are seeing a free-to-access but limited selection of the activity Altmetric has collected about this research output.
Click here to find out more.
X Demographics
Mendeley readers
Attention Score in Context
| Title |
Combining Global Expertise with Local Knowledge in Colonial India: Selling Ideals of Beauty and Health in Commodity Advertising (c. 1900–1949)
|
|---|---|
| Published in |
South Asia: Journal of South Asian Studies (Series 1), September 2021
|
| DOI | 10.1080/00856401.2021.1968599 |
| Authors |
Mobeen Hussain |
X Demographics
The data shown below were collected from the profiles of 42 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 10 | 24% |
| India | 3 | 7% |
| Australia | 2 | 5% |
| Canada | 2 | 5% |
| Ireland | 1 | 2% |
| Indonesia | 1 | 2% |
| Switzerland | 1 | 2% |
| United States | 1 | 2% |
| Unknown | 21 | 50% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 33 | 79% |
| Scientists | 5 | 12% |
| Science communicators (journalists, bloggers, editors) | 4 | 10% |
Mendeley readers
The data shown below were compiled from readership statistics for 12 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 12 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 2 | 17% |
| Lecturer | 2 | 17% |
| Professor > Associate Professor | 1 | 8% |
| Student > Master | 1 | 8% |
| Unknown | 6 | 50% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 2 | 17% |
| Arts and Humanities | 1 | 8% |
| Social Sciences | 1 | 8% |
| Engineering | 1 | 8% |
| Unknown | 7 | 58% |
Attention Score in Context
This research output has an Altmetric Attention Score of 85. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 05 September 2022.
All research outputs
#508,215
of 25,658,541 outputs
Outputs from South Asia: Journal of South Asian Studies (Series 1)
#5
of 788 outputs
Outputs of similar age
#12,475
of 435,244 outputs
Outputs of similar age from South Asia: Journal of South Asian Studies (Series 1)
#1
of 31 outputs
Altmetric has tracked 25,658,541 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 98th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 788 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 6.3. This one has done particularly well, scoring higher than 99% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 435,244 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 97% of its contemporaries.
We're also able to compare this research output to 31 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 96% of its contemporaries.