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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Memory of Sponsorship-Linked Marketing Communications
|
|---|---|
| Published in |
SAGE Open, December 2012
|
| DOI | 10.1177/2158244012468139 |
| Authors |
T. Bettina Cornwell, Michael S. Humphreys, Emerald A. Quinn, Anna R. McAlister |
X Demographics
The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 2 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 50% |
| Science communicators (journalists, bloggers, editors) | 1 | 50% |
Mendeley readers
The data shown below were compiled from readership statistics for 32 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 32 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 7 | 22% |
| Professor | 4 | 13% |
| Student > Bachelor | 3 | 9% |
| Student > Doctoral Student | 2 | 6% |
| Student > Ph. D. Student | 2 | 6% |
| Other | 3 | 9% |
| Unknown | 11 | 34% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 8 | 25% |
| Psychology | 3 | 9% |
| Economics, Econometrics and Finance | 2 | 6% |
| Arts and Humanities | 2 | 6% |
| Sports and Recreations | 2 | 6% |
| Other | 2 | 6% |
| Unknown | 13 | 41% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 01 May 2015.
All research outputs
#17,322,283
of 25,425,223 outputs
Outputs from SAGE Open
#1,516
of 2,797 outputs
Outputs of similar age
#191,806
of 286,466 outputs
Outputs of similar age from SAGE Open
#24
of 33 outputs
Altmetric has tracked 25,425,223 research outputs across all sources so far. This one is in the 21st percentile – i.e., 21% of other outputs scored the same or lower than it.
So far Altmetric has tracked 2,797 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.4. This one is in the 23rd percentile – i.e., 23% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 286,466 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 23rd percentile – i.e., 23% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 33 others from the same source and published within six weeks on either side of this one. This one is in the 30th percentile – i.e., 30% of its contemporaries scored the same or lower than it.