| Title |
Research Recruitment Using Facebook Advertising: Big Potential, Big Challenges
|
|---|---|
| Published in |
Journal of Cancer Education, January 2013
|
| DOI | 10.1007/s13187-012-0443-z |
| Pubmed ID | |
| Authors |
Julie M. Kapp, Colleen Peters, Debra Parker Oliver |
| Abstract |
To our knowledge, ours is the first study to report on Facebook advertising as an exclusive mechanism for recruiting women ages 35-49 years residing in the USA into a health-related research study. We directed our survey to women ages 35-49 years who resided in the USA exclusively using three Facebook advertisements. Women were then redirected to our survey site. There were 20,568,960 women on Facebook that met the eligibility criteria. The three ads resulted in 899,998 impressions with a reach of 374,225 women. Of the women reached, 280 women (0.075 %) clicked the ad. Of the women who clicked the ad, nine women (3.2 %) proceeded past the introductory page. Social networking, and in particular Facebook, is an innovative venue for recruiting participants for research studies. Challenges include developing an ad to foster interest without biasing the sample, and motivating women who click the ad to complete the survey. There is still much to learn about this potential method of recruitment. |
X Demographics
The data shown below were collected from the profiles of 123 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 29 | 24% |
| United Kingdom | 25 | 20% |
| Canada | 7 | 6% |
| Australia | 6 | 5% |
| South Africa | 3 | 2% |
| Germany | 2 | 2% |
| Netherlands | 2 | 2% |
| Singapore | 2 | 2% |
| New Zealand | 1 | <1% |
| Other | 11 | 9% |
| Unknown | 35 | 28% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 67 | 54% |
| Scientists | 39 | 32% |
| Practitioners (doctors, other healthcare professionals) | 10 | 8% |
| Science communicators (journalists, bloggers, editors) | 7 | 6% |
Mendeley readers
The data shown below were compiled from readership statistics for 212 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 4 | 2% |
| United States | 4 | 2% |
| New Zealand | 1 | <1% |
| Canada | 1 | <1% |
| Unknown | 202 | 95% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 46 | 22% |
| Student > Master | 30 | 14% |
| Researcher | 29 | 14% |
| Student > Bachelor | 24 | 11% |
| Student > Doctoral Student | 15 | 7% |
| Other | 40 | 19% |
| Unknown | 28 | 13% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 40 | 19% |
| Psychology | 33 | 16% |
| Medicine and Dentistry | 23 | 11% |
| Nursing and Health Professions | 17 | 8% |
| Computer Science | 15 | 7% |
| Other | 49 | 23% |
| Unknown | 35 | 17% |
Attention Score in Context
This research output has an Altmetric Attention Score of 100. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 18 March 2020.
All research outputs
#429,764
of 25,728,855 outputs
Outputs from Journal of Cancer Education
#2
of 1,328 outputs
Outputs of similar age
#2,930
of 290,760 outputs
Outputs of similar age from Journal of Cancer Education
#1
of 7 outputs
Altmetric has tracked 25,728,855 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 98th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,328 research outputs from this source. They receive a mean Attention Score of 4.2. This one has done particularly well, scoring higher than 99% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 290,760 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 98% of its contemporaries.
We're also able to compare this research output to 7 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them