Managing in Uncertainty: Theory and Practice

Table of Contents

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   Book Overview
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   Chapter 1 A Review of Country Risk Assessment Approaches: New Empirical Evidence
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   Chapter 2 Political Risk and Stock Market Development
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   Chapter 3 Construction of a Simplified Index of Country Risk: The Case of Europe
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   Chapter 4 The Importance of Order for the Decision in Uncertainty
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   Chapter 5 Business and Economic Education - Criteria for Choice of Studies and Student Expectations
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   Chapter 6 Chaotic Oscillations in Real Economic Time Series Data: Evaluation of Logistic Model Fit and Forecasting Performance
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   Chapter 7 Evaluation of a Neuro-Fuzzy Scheme Forecasting Exchange Rates
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   Chapter 8 Economics of Energy and Treatment of Uncertainty to Incorporate Environmental Considerations in Investment Decisions
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    Chapter 9 Mergers in the Spanish Savings Banks and their Presence in the Market: A Cause-Effect Analysis on an Autonomous Scale
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    Chapter 10 On Distributions for Stock Returns: A Survey of Empirical Investigations
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    Chapter 11 A Case Study of Use of Artificial Options in the Athens Stock Exchange
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    Chapter 12 Multicriteria Decision Aid in Credit Cards Assessment
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    Chapter 13 Memory-Based Advertising Effectiveness Techniques: Recall versus Recognition
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    Chapter 14 Controlling Uncertainty in a Spanish National and European Setting Faced with Illicit Advertising
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    Chapter 15 Theory and Practice about Risk in the Incorrect Management Associations Between Store Image and Private Label Products in Spanish Supermarkets
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    Chapter 16 The Effectiveness of the Shopwindow and its Relationship with the Types of Consumer Purchase. An Empirical Study
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    Chapter 17 Identifying Consumer’s Preferences Using Artificial Neural Network Techniques
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    Chapter 18 Market Simulations via Rule Induction: A Machine Learning Approach
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    Chapter 19 Artificial Neural Networks Systems for Multiple Criteria Decision Making
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    Chapter 20 Study of Determinant Factors in the Associationism of the Franchisors in Spain
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    Chapter 21 Franchising: All Around the World
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    Chapter 22 Forecasting in Marketing Planning. Forecasting Performance of the Logistic Model and Applications of S-4 Model
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    Chapter 23 Implementation of a Performance Measurement Framework in Greek Manufacture: An Empirical Research
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    Chapter 24 Dialectic Approach of Risks’ Perception (The Case of Prefecture of Thessaloniki)
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    Chapter 25 Investigation of the Urban Risk System of Thessaloniki’s City Complex
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    Chapter 26 Manager Motivation Facing the Imponderable of Uncertainty
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    Chapter 27 Application of Multivariate Techniques to Assess the Relationship between Organizational Culture and Innovation Process
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    Chapter 28 The Establishment of Cooperative Agreements among Smes: An Appropriate Way to Reduce Uncertainty
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    Chapter 29 Firms Facing Uncertainty: The Cooperation Option
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    Chapter 30 Social Economy Organizations in a World in Transition
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    Chapter 31 Total Quality Management in Action: Implementing Ways in Spanish Companies
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    Chapter 32 Budgetary Control Based on Activities Cost, Total Quality and ISO 9000 Norms
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    Chapter 33 Causes of Changes in Top Management
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    Chapter 34 Part-Time Work in Europe: A Review of Major Trends
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    Chapter 35 Unknown Loss in Spain: Concern about the Distribution Sector