| Title |
Facebook ‘friendship’ and brand advocacy
|
|---|---|
| Published in |
Journal of Brand Management, July 2012
|
| DOI | 10.1057/bm.2012.45 |
| Authors |
Elaine Wallace, Isabel Buil, Leslie de Chernatony |
Mendeley readers
The data shown below were compiled from readership statistics for 208 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Iran, Islamic Republic of | 1 | <1% |
| United Kingdom | 1 | <1% |
| Spain | 1 | <1% |
| Unknown | 205 | 99% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 41 | 20% |
| Student > Ph. D. Student | 37 | 18% |
| Student > Bachelor | 18 | 9% |
| Student > Doctoral Student | 15 | 7% |
| Lecturer | 12 | 6% |
| Other | 29 | 14% |
| Unknown | 56 | 27% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 103 | 50% |
| Social Sciences | 19 | 9% |
| Economics, Econometrics and Finance | 7 | 3% |
| Psychology | 5 | 2% |
| Arts and Humanities | 4 | 2% |
| Other | 11 | 5% |
| Unknown | 59 | 28% |