| Title |
Computer-aided content analysis: What do 240 advertising slogans have in common?
|
|---|---|
| Published in |
Marketing Letters, January 1996
|
| DOI | 10.1007/bf00557312 |
| Authors |
Grahame R. Dowling, Boris Kabanoff |
Mendeley readers
The data shown below were compiled from readership statistics for 47 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | 2% |
| Netherlands | 1 | 2% |
| Brazil | 1 | 2% |
| South Africa | 1 | 2% |
| Russia | 1 | 2% |
| Unknown | 42 | 89% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 9 | 19% |
| Student > Master | 5 | 11% |
| Researcher | 4 | 9% |
| Lecturer | 4 | 9% |
| Professor | 4 | 9% |
| Other | 14 | 30% |
| Unknown | 7 | 15% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 22 | 47% |
| Computer Science | 4 | 9% |
| Unspecified | 2 | 4% |
| Arts and Humanities | 2 | 4% |
| Design | 2 | 4% |
| Other | 5 | 11% |
| Unknown | 10 | 21% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 10 June 2022.
All research outputs
#7,404,662
of 22,641,687 outputs
Outputs from Marketing Letters
#101
of 282 outputs
Outputs of similar age
#16,715
of 79,004 outputs
Outputs of similar age from Marketing Letters
#1
of 2 outputs
Altmetric has tracked 22,641,687 research outputs across all sources so far. This one is in the 44th percentile – i.e., 44% of other outputs scored the same or lower than it.
So far Altmetric has tracked 282 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.9. This one is in the 46th percentile – i.e., 46% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 79,004 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 19th percentile – i.e., 19% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 2 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them