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Backdoor advertising scandals, Yingyeo culture, and cancel culture among YouTube Influencers in South Korea

Overview of attention for article published in New Media & Society, December 2021
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (97th percentile)
  • High Attention Score compared to outputs of the same age and source (93rd percentile)

Mentioned by

news
11 news outlets
twitter
22 X users

Citations

dimensions_citation
18 Dimensions

Readers on

mendeley
67 Mendeley
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Title
Backdoor advertising scandals, Yingyeo culture, and cancel culture among YouTube Influencers in South Korea
Published in
New Media & Society, December 2021
DOI 10.1177/14614448211061829
Authors

Jin Lee, Crystal Abidin

X Demographics

X Demographics

The data shown below were collected from the profiles of 22 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 67 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 67 100%

Demographic breakdown

Readers by professional status Count As %
Lecturer 8 12%
Student > Bachelor 7 10%
Student > Ph. D. Student 6 9%
Student > Master 3 4%
Researcher 2 3%
Other 5 7%
Unknown 36 54%
Readers by discipline Count As %
Social Sciences 14 21%
Business, Management and Accounting 4 6%
Economics, Econometrics and Finance 4 6%
Linguistics 3 4%
Arts and Humanities 1 1%
Other 4 6%
Unknown 37 55%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 100. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 03 July 2023.
All research outputs
#428,093
of 25,721,020 outputs
Outputs from New Media & Society
#118
of 2,322 outputs
Outputs of similar age
#11,055
of 516,677 outputs
Outputs of similar age from New Media & Society
#3
of 49 outputs
Altmetric has tracked 25,721,020 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 98th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 2,322 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 23.3. This one has done particularly well, scoring higher than 94% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 516,677 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 97% of its contemporaries.
We're also able to compare this research output to 49 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 93% of its contemporaries.