| Title |
The role of data privacy in marketing
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, September 2016
|
| DOI | 10.1007/s11747-016-0495-4 |
| Authors |
Kelly D. Martin, Patrick E. Murphy |
X Demographics
The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 50% |
| Science communicators (journalists, bloggers, editors) | 1 | 50% |
Mendeley readers
The data shown below were compiled from readership statistics for 1,084 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Switzerland | 1 | <1% |
| Netherlands | 1 | <1% |
| Australia | 1 | <1% |
| United Kingdom | 1 | <1% |
| Malta | 1 | <1% |
| Unknown | 1079 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 172 | 16% |
| Student > Ph. D. Student | 134 | 12% |
| Student > Bachelor | 117 | 11% |
| Student > Doctoral Student | 52 | 5% |
| Researcher | 47 | 4% |
| Other | 127 | 12% |
| Unknown | 435 | 40% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 354 | 33% |
| Social Sciences | 66 | 6% |
| Computer Science | 58 | 5% |
| Economics, Econometrics and Finance | 55 | 5% |
| Engineering | 24 | 2% |
| Other | 64 | 6% |
| Unknown | 463 | 43% |
Attention Score in Context
This research output has an Altmetric Attention Score of 5. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 11 December 2020.
All research outputs
#7,155,664
of 26,017,215 outputs
Outputs from Journal of the Academy of Marketing Science
#280
of 884 outputs
Outputs of similar age
#99,408
of 333,504 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#5
of 12 outputs
Altmetric has tracked 26,017,215 research outputs across all sources so far. This one has received more attention than most of these and is in the 72nd percentile.
So far Altmetric has tracked 884 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.0. This one has gotten more attention than average, scoring higher than 67% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 333,504 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 69% of its contemporaries.
We're also able to compare this research output to 12 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 58% of its contemporaries.