| Title |
Internet marketing: a content analysis of the research
|
|---|---|
| Published in |
Electronic Markets, January 2013
|
| DOI | 10.1007/s12525-012-0118-y |
| Authors |
J. Ken Corley, Zack Jourdan, W. Rhea Ingram |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 299 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Switzerland | 4 | 1% |
| Germany | 2 | <1% |
| Portugal | 1 | <1% |
| Indonesia | 1 | <1% |
| Vietnam | 1 | <1% |
| Brazil | 1 | <1% |
| United Kingdom | 1 | <1% |
| Iran, Islamic Republic of | 1 | <1% |
| Denmark | 1 | <1% |
| Other | 2 | <1% |
| Unknown | 284 | 95% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 62 | 21% |
| Student > Ph. D. Student | 37 | 12% |
| Student > Bachelor | 32 | 11% |
| Lecturer | 24 | 8% |
| Researcher | 22 | 7% |
| Other | 49 | 16% |
| Unknown | 73 | 24% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 117 | 39% |
| Computer Science | 28 | 9% |
| Economics, Econometrics and Finance | 22 | 7% |
| Social Sciences | 17 | 6% |
| Engineering | 12 | 4% |
| Other | 27 | 9% |
| Unknown | 76 | 25% |
Attention Score in Context
This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 14 December 2016.
All research outputs
#14,162,589
of 22,696,971 outputs
Outputs from Electronic Markets
#307
of 565 outputs
Outputs of similar age
#167,720
of 282,282 outputs
Outputs of similar age from Electronic Markets
#3
of 10 outputs
Altmetric has tracked 22,696,971 research outputs across all sources so far. This one is in the 35th percentile – i.e., 35% of other outputs scored the same or lower than it.
So far Altmetric has tracked 565 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 5.8. This one is in the 40th percentile – i.e., 40% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 282,282 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 38th percentile – i.e., 38% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 10 others from the same source and published within six weeks on either side of this one. This one has scored higher than 7 of them.