| Title |
Marketing Breastfeeding—Reversing Corporate Influence on Infant Feeding Practices
|
|---|---|
| Published in |
Journal of Urban Health, May 2008
|
| DOI | 10.1007/s11524-008-9279-6 |
| Pubmed ID | |
| Authors |
Deborah L. Kaplan, Kristina M. Graff |
| Abstract |
Breast milk is the gold standard for infant nutrition and the only necessary food for the first 6 months of an infant's life. Infant formula is deficient and inferior to breast milk in meeting infants' nutritional needs. The infant formula industry has contributed to low rates of breastfeeding through various methods of marketing and advertising infant formula. Today, in New York City, although the majority of mothers initiate breastfeeding (approximately 85%), a minority of infants is breastfed exclusively at 8 weeks postpartum (approximately 25%). The article reviews the practices of the formula industry and the impact of these practices. It then presents the strategic approach taken by the NYC Department of Health and Mental Hygiene and its partners to change hospital practices and educate health care providers and the public on the benefits of breast milk, and provides lessons learned from these efforts to make breastfeeding the normative and usual method of infant feeding in New York City. |
X Demographics
The data shown below were collected from the profiles of 6 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Spain | 2 | 33% |
| United States | 2 | 33% |
| Canada | 1 | 17% |
| Unknown | 1 | 17% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 3 | 50% |
| Science communicators (journalists, bloggers, editors) | 2 | 33% |
| Practitioners (doctors, other healthcare professionals) | 1 | 17% |
Mendeley readers
The data shown below were compiled from readership statistics for 99 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Spain | 1 | 1% |
| Portugal | 1 | 1% |
| Australia | 1 | 1% |
| Unknown | 96 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 18 | 18% |
| Student > Ph. D. Student | 14 | 14% |
| Student > Master | 13 | 13% |
| Researcher | 11 | 11% |
| Student > Postgraduate | 9 | 9% |
| Other | 20 | 20% |
| Unknown | 14 | 14% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 19 | 19% |
| Medicine and Dentistry | 18 | 18% |
| Nursing and Health Professions | 16 | 16% |
| Business, Management and Accounting | 7 | 7% |
| Biochemistry, Genetics and Molecular Biology | 5 | 5% |
| Other | 16 | 16% |
| Unknown | 18 | 18% |
Attention Score in Context
This research output has an Altmetric Attention Score of 27. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 23 May 2022.
All research outputs
#1,432,157
of 25,559,053 outputs
Outputs from Journal of Urban Health
#226
of 1,723 outputs
Outputs of similar age
#3,102
of 87,623 outputs
Outputs of similar age from Journal of Urban Health
#1
of 14 outputs
Altmetric has tracked 25,559,053 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 94th percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 1,723 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 22.1. This one has done well, scoring higher than 86% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 87,623 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 96% of its contemporaries.
We're also able to compare this research output to 14 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 99% of its contemporaries.