| Title |
The effectiveness of celebrity endorsements: a meta-analysis
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, October 2016
|
| DOI | 10.1007/s11747-016-0503-8 |
| Authors |
Johannes Knoll, Jörg Matthes |
X Demographics
The data shown below were collected from the profiles of 44 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 12 | 27% |
| Canada | 2 | 5% |
| Japan | 2 | 5% |
| Pakistan | 1 | 2% |
| Indonesia | 1 | 2% |
| Guinea | 1 | 2% |
| Tanzania, United Republic of | 1 | 2% |
| Italy | 1 | 2% |
| Chile | 1 | 2% |
| Other | 1 | 2% |
| Unknown | 21 | 48% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 36 | 82% |
| Scientists | 7 | 16% |
| Science communicators (journalists, bloggers, editors) | 1 | 2% |
Mendeley readers
The data shown below were compiled from readership statistics for 1,012 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1012 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 154 | 15% |
| Student > Ph. D. Student | 117 | 12% |
| Student > Bachelor | 98 | 10% |
| Student > Doctoral Student | 56 | 6% |
| Researcher | 47 | 5% |
| Other | 157 | 16% |
| Unknown | 383 | 38% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 309 | 31% |
| Social Sciences | 86 | 8% |
| Psychology | 48 | 5% |
| Economics, Econometrics and Finance | 44 | 4% |
| Arts and Humanities | 20 | 2% |
| Other | 98 | 10% |
| Unknown | 407 | 40% |
Attention Score in Context
This research output has an Altmetric Attention Score of 58. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 30 January 2024.
All research outputs
#744,424
of 25,732,188 outputs
Outputs from Journal of the Academy of Marketing Science
#30
of 865 outputs
Outputs of similar age
#13,941
of 327,144 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#2
of 14 outputs
Altmetric has tracked 25,732,188 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 97th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 865 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.1. This one has done particularly well, scoring higher than 96% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 327,144 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 95% of its contemporaries.
We're also able to compare this research output to 14 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 85% of its contemporaries.