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| Title |
ROI in social media: A look at the arguments
|
| Published in |
Journal of Database Marketing & Customer Strategy Management, September 2009
|
| DOI |
10.1057/dbm.2009.16 |
| Authors |
|
X Demographics
X Demographics
Mendeley readers
Mendeley readers
Geographical breakdown
| Country |
Count |
As % |
| United Kingdom |
10 |
2% |
| United States |
9 |
1% |
| Spain |
5 |
<1% |
| Germany |
4 |
<1% |
| Switzerland |
3 |
<1% |
| Malaysia |
2 |
<1% |
| Ireland |
2 |
<1% |
| Australia |
2 |
<1% |
| Netherlands |
2 |
<1% |
| Other |
14 |
2% |
| Unknown |
562 |
91% |
Demographic breakdown
| Readers by professional status |
Count |
As % |
| Student > Master |
189 |
31% |
| Student > Bachelor |
90 |
15% |
| Student > Ph. D. Student |
80 |
13% |
| Student > Doctoral Student |
43 |
7% |
| Student > Postgraduate |
34 |
6% |
| Other |
100 |
16% |
| Unknown |
79 |
13% |
| Readers by discipline |
Count |
As % |
| Business, Management and Accounting |
309 |
50% |
| Social Sciences |
62 |
10% |
| Computer Science |
47 |
8% |
| Economics, Econometrics and Finance |
34 |
6% |
| Engineering |
13 |
2% |
| Other |
59 |
10% |
| Unknown |
91 |
15% |