| Title |
From web analytics to digital marketing optimization: Increasing the commercial value of digital analytics
|
|---|---|
| Published in |
Journal of Direct, Data & Digital Marketing Practice, August 2012
|
| DOI | 10.1057/dddmp.2012.20 |
| Authors |
Dave Chaffey, Mark Patron |
X Demographics
The data shown below were collected from the profiles of 14 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Portugal | 1 | 7% |
| United Kingdom | 1 | 7% |
| Madagascar | 1 | 7% |
| Unknown | 11 | 79% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 14 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 682 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 2 | <1% |
| United States | 2 | <1% |
| South Africa | 1 | <1% |
| Spain | 1 | <1% |
| Malaysia | 1 | <1% |
| Unknown | 675 | 99% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 149 | 22% |
| Student > Bachelor | 72 | 11% |
| Student > Ph. D. Student | 42 | 6% |
| Lecturer | 27 | 4% |
| Student > Doctoral Student | 22 | 3% |
| Other | 81 | 12% |
| Unknown | 289 | 42% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 225 | 33% |
| Computer Science | 60 | 9% |
| Economics, Econometrics and Finance | 30 | 4% |
| Social Sciences | 23 | 3% |
| Unspecified | 11 | 2% |
| Other | 38 | 6% |
| Unknown | 295 | 43% |
Attention Score in Context
This research output has an Altmetric Attention Score of 17. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 12 April 2024.
All research outputs
#2,088,859
of 25,373,627 outputs
Outputs from Journal of Direct, Data & Digital Marketing Practice
#3
of 90 outputs
Outputs of similar age
#13,126
of 184,457 outputs
Outputs of similar age from Journal of Direct, Data & Digital Marketing Practice
#1
of 3 outputs
Altmetric has tracked 25,373,627 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 91st percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 90 research outputs from this source. They receive a mean Attention Score of 4.0. This one has done particularly well, scoring higher than 96% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 184,457 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 92% of its contemporaries.
We're also able to compare this research output to 3 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them