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Measuring Electronic Word-of-Mouth Effectiveness

Overview of attention for book
Overall attention for this book and its chapters
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1 X user

Citations

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14 Dimensions

Readers on

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160 Mendeley
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Title
Measuring Electronic Word-of-Mouth Effectiveness
Published by
Gabler Verlag, January 2017
DOI 10.1007/978-3-658-15889-7
ISBNs
978-3-65-815888-0, 978-3-65-815889-7
Authors

Weitzl, Wolfgang, Wolfgang Weitzl

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X Demographics

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 160 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 160 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 15 9%
Student > Bachelor 15 9%
Student > Ph. D. Student 10 6%
Lecturer 9 6%
Student > Doctoral Student 5 3%
Other 17 11%
Unknown 89 56%
Readers by discipline Count As %
Business, Management and Accounting 33 21%
Economics, Econometrics and Finance 9 6%
Computer Science 6 4%
Social Sciences 6 4%
Arts and Humanities 2 1%
Other 8 5%
Unknown 96 60%