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The effect of free sampling strategies on freemium conversion rates

Overview of attention for article published in Electronic Markets, November 2016
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About this Attention Score

  • Average Attention Score compared to outputs of the same age
  • Average Attention Score compared to outputs of the same age and source

Mentioned by

twitter
2 X users
facebook
1 Facebook page

Citations

dimensions_citation
43 Dimensions

Readers on

mendeley
127 Mendeley
Title
The effect of free sampling strategies on freemium conversion rates
Published in
Electronic Markets, November 2016
DOI 10.1007/s12525-016-0236-z
Authors

Oliver Francis Koch, Alexander Benlian

X Demographics

X Demographics

The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 127 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 127 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 28 22%
Student > Master 21 17%
Student > Ph. D. Student 11 9%
Student > Doctoral Student 6 5%
Researcher 4 3%
Other 16 13%
Unknown 41 32%
Readers by discipline Count As %
Business, Management and Accounting 50 39%
Computer Science 10 8%
Social Sciences 7 6%
Economics, Econometrics and Finance 4 3%
Nursing and Health Professions 2 2%
Other 8 6%
Unknown 46 36%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 15 November 2016.
All research outputs
#16,566,515
of 25,163,621 outputs
Outputs from Electronic Markets
#378
of 634 outputs
Outputs of similar age
#194,457
of 316,577 outputs
Outputs of similar age from Electronic Markets
#4
of 6 outputs
Altmetric has tracked 25,163,621 research outputs across all sources so far. This one is in the 32nd percentile – i.e., 32% of other outputs scored the same or lower than it.
So far Altmetric has tracked 634 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 5.7. This one is in the 28th percentile – i.e., 28% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 316,577 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 36th percentile – i.e., 36% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 6 others from the same source and published within six weeks on either side of this one. This one has scored higher than 2 of them.