| Title |
Media Advocacy: A Strategy for Empowering People and Communities
|
|---|---|
| Published in |
Journal of Public Health Policy, December 1994
|
| DOI | 10.2307/3343024 |
| Pubmed ID | |
| Authors |
Lawrence Wallack |
| Abstract |
Media advocacy is a new strategy that is emerging in the public health community. It has been particularly visible in communities of color. Media advocacy is defined as the strategic use of mass media to advance public policy initiatives. Media advocacy is rooted in community advocacy and has as its goal the promotion of healthy public policies. It can be differentiated from traditional mass media strategies in a number of ways. Media advocacy shifts the focus from the personal to the social, from the individual to the political, from the behavior or practice to the policy or environment. While traditional media approaches try to fill the "knowledge gap," media advocacy addresses the "power gap." Improvements in health status are believed to come about primarily from gaining more power over the policy environment rather than simply gaining more knowledge about health behaviors. |
X Demographics
The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 2 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 2 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 86 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 2 | 2% |
| Portugal | 1 | 1% |
| Unknown | 83 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 21 | 24% |
| Student > Ph. D. Student | 14 | 16% |
| Researcher | 10 | 12% |
| Student > Bachelor | 5 | 6% |
| Professor > Associate Professor | 4 | 5% |
| Other | 11 | 13% |
| Unknown | 21 | 24% |
| Readers by discipline | Count | As % |
|---|---|---|
| Social Sciences | 31 | 36% |
| Medicine and Dentistry | 9 | 10% |
| Nursing and Health Professions | 8 | 9% |
| Business, Management and Accounting | 4 | 5% |
| Arts and Humanities | 3 | 3% |
| Other | 7 | 8% |
| Unknown | 24 | 28% |
Attention Score in Context
This research output has an Altmetric Attention Score of 11. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 28 June 2023.
All research outputs
#3,139,449
of 25,377,790 outputs
Outputs from Journal of Public Health Policy
#140
of 814 outputs
Outputs of similar age
#2,792
of 76,162 outputs
Outputs of similar age from Journal of Public Health Policy
#1
of 1 outputs
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