| Title |
Internal branding: Exploring the employee's perspective
|
|---|---|
| Published in |
Journal of Brand Management, December 2007
|
| DOI | 10.1057/palgrave.bm.2550136 |
| Authors |
Ceridwyn King, Debra Grace |
Mendeley readers
The data shown below were compiled from readership statistics for 179 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Indonesia | 1 | <1% |
| India | 1 | <1% |
| Unknown | 177 | 99% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 33 | 18% |
| Student > Ph. D. Student | 28 | 16% |
| Student > Bachelor | 21 | 12% |
| Lecturer | 13 | 7% |
| Student > Doctoral Student | 13 | 7% |
| Other | 22 | 12% |
| Unknown | 49 | 27% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 80 | 45% |
| Social Sciences | 19 | 11% |
| Economics, Econometrics and Finance | 7 | 4% |
| Computer Science | 5 | 3% |
| Psychology | 4 | 2% |
| Other | 16 | 9% |
| Unknown | 48 | 27% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 21 March 2013.
All research outputs
#20,194,368
of 22,711,645 outputs
Outputs from Journal of Brand Management
#306
of 325 outputs
Outputs of similar age
#150,823
of 155,622 outputs
Outputs of similar age from Journal of Brand Management
#4
of 4 outputs
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So far Altmetric has tracked 325 research outputs from this source. They receive a mean Attention Score of 3.6. This one is in the 1st percentile – i.e., 1% of its peers scored the same or lower than it.
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We're also able to compare this research output to 4 others from the same source and published within six weeks on either side of this one.