| Title |
Marketing control rights and their distribution within technology licensing agreements: a real options perspective
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, June 2011
|
| DOI | 10.1007/s11747-011-0262-5 |
| Authors |
D. Eric Boyd, Brian P. Brown |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Italy | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Scientists | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 95 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 2 | 2% |
| Sweden | 1 | 1% |
| Austria | 1 | 1% |
| Japan | 1 | 1% |
| Iran, Islamic Republic of | 1 | 1% |
| Unknown | 89 | 94% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 20 | 21% |
| Student > Ph. D. Student | 18 | 19% |
| Student > Doctoral Student | 14 | 15% |
| Student > Bachelor | 6 | 6% |
| Professor | 6 | 6% |
| Other | 15 | 16% |
| Unknown | 16 | 17% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 58 | 61% |
| Economics, Econometrics and Finance | 8 | 8% |
| Unspecified | 4 | 4% |
| Social Sciences | 2 | 2% |
| Agricultural and Biological Sciences | 1 | 1% |
| Other | 4 | 4% |
| Unknown | 18 | 19% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 11 June 2013.
All research outputs
#18,340,012
of 22,711,645 outputs
Outputs from Journal of the Academy of Marketing Science
#671
of 737 outputs
Outputs of similar age
#95,802
of 113,086 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#6
of 8 outputs
Altmetric has tracked 22,711,645 research outputs across all sources so far. This one is in the 11th percentile – i.e., 11% of other outputs scored the same or lower than it.
So far Altmetric has tracked 737 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.0. This one is in the 6th percentile – i.e., 6% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 113,086 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 7th percentile – i.e., 7% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 8 others from the same source and published within six weeks on either side of this one. This one has scored higher than 2 of them.