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Marketing-Theorie

Overview of attention for book
Overall attention for this book and its chapters
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Mentioned by

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1 Facebook page

Citations

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20 Dimensions

Readers on

mendeley
28 Mendeley
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Title
Marketing-Theorie
Published by
Marketing ZFP, January 2013
DOI 10.1007/978-3-658-02134-4
ISBNs
978-3-65-802133-7, 978-3-65-802134-4
Authors

Kuß, Alfred

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 28 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 28 100%

Demographic breakdown

Readers by professional status Count As %
Student > Bachelor 3 11%
Professor 1 4%
Student > Ph. D. Student 1 4%
Student > Master 1 4%
Student > Postgraduate 1 4%
Other 0 0%
Unknown 21 75%
Readers by discipline Count As %
Business, Management and Accounting 5 18%
Arts and Humanities 1 4%
Social Sciences 1 4%
Unknown 21 75%