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Investigating measurement equivalence of visual analogue scales and Likert-type scales in Internet-based personality questionnaires

Overview of attention for article published in Behavior Research Methods, January 2017
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Title
Investigating measurement equivalence of visual analogue scales and Likert-type scales in Internet-based personality questionnaires
Published in
Behavior Research Methods, January 2017
DOI 10.3758/s13428-016-0850-x
Pubmed ID
Authors

Tim Kuhlmann, Michael Dantlgraber, Ulf-Dietrich Reips

Abstract

Visual analogue scales (VASs) have shown superior measurement qualities in comparison to traditional Likert-type response scales in previous studies. The present study expands the comparison of response scales to properties of Internet-based personality scales in a within-subjects design. A sample of 879 participants filled out an online questionnaire measuring Conscientiousness, Excitement Seeking, and Narcissism. The questionnaire contained all instruments in both answer scale versions in a counterbalanced design. Results show comparable reliabilities, means, and SDs for the VAS versions of the original scales, in comparison to Likert-type scales. To assess the validity of the measurements, age and gender were used as criteria, because all three constructs have shown non-zero correlations with age and gender in previous research. Both response scales showed a high overlap and the proposed relationships with age and gender. The associations were largely identical, with the exception of an increase in explained variance when predicting age from the VAS version of Excitement Seeking (B10 =125.1, ΔR (2) =.025). VASs showed similar properties to Likert-type response scales in most cases.

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Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 142 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Austria 1 <1%
Unknown 141 99%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 25 18%
Student > Master 24 17%
Student > Bachelor 20 14%
Researcher 16 11%
Student > Doctoral Student 7 5%
Other 10 7%
Unknown 40 28%
Readers by discipline Count As %
Psychology 40 28%
Medicine and Dentistry 13 9%
Social Sciences 8 6%
Business, Management and Accounting 7 5%
Nursing and Health Professions 7 5%
Other 28 20%
Unknown 39 27%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 06 December 2017.
All research outputs
#19,947,956
of 25,377,790 outputs
Outputs from Behavior Research Methods
#1,896
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Outputs of similar age
#305,572
of 422,653 outputs
Outputs of similar age from Behavior Research Methods
#19
of 30 outputs
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