| Title |
Bet Anywhere, Anytime: An Analysis of Internet Sports Bettors’ Responses to Gambling Promotions During Sports Broadcasts by Problem Gambling Severity
|
|---|---|
| Published in |
Journal of Gambling Studies, February 2017
|
| DOI | 10.1007/s10899-017-9671-9 |
| Pubmed ID | |
| Authors |
Nerilee Hing, Alex Myles Thomas Russell, Matthew Lamont, Peter Vitartas |
| Abstract |
Promotions for online sports betting during televised sports broadcasts are regularly viewed by millions of Australians, raising concerns about their impacts on vulnerable groups including at-risk and problem gamblers. This study examined whether responses to these promotions varied with problem gambling severity amongst 455 Australian Internet sports bettors participating in an online survey. Results indicated that young male Internet sports bettors are especially vulnerable to gambling problems, particularly if they hold positive attitudes to gambling sponsors who embed promotions into sports broadcasts and to the promotional techniques they use and this heightens the risk that alluring messages contribute to excessive gambling. As problem gambling severity increased, so too did recognition that these promotions have impacted negatively on their sports betting behaviour. Because a plethora of sports betting brands and promotions are now heavily integrated into sports coverage, social marketing efforts are needed to offset their persuasive appeal and counter the positive attitudes towards them that appear linked to excessive gambling amongst Internet sports bettors. |
X Demographics
The data shown below were collected from the profiles of 4 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 1 | 25% |
| Comoros | 1 | 25% |
| Unknown | 2 | 50% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 3 | 75% |
| Practitioners (doctors, other healthcare professionals) | 1 | 25% |
Mendeley readers
The data shown below were compiled from readership statistics for 137 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 137 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 18 | 13% |
| Student > Master | 14 | 10% |
| Student > Ph. D. Student | 13 | 9% |
| Researcher | 12 | 9% |
| Student > Doctoral Student | 10 | 7% |
| Other | 16 | 12% |
| Unknown | 54 | 39% |
| Readers by discipline | Count | As % |
|---|---|---|
| Psychology | 22 | 16% |
| Social Sciences | 13 | 9% |
| Business, Management and Accounting | 11 | 8% |
| Sports and Recreations | 8 | 6% |
| Nursing and Health Professions | 5 | 4% |
| Other | 16 | 12% |
| Unknown | 62 | 45% |
Attention Score in Context
This research output has an Altmetric Attention Score of 20. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 26 September 2019.
All research outputs
#1,872,587
of 25,382,440 outputs
Outputs from Journal of Gambling Studies
#101
of 990 outputs
Outputs of similar age
#38,604
of 424,972 outputs
Outputs of similar age from Journal of Gambling Studies
#2
of 21 outputs
Altmetric has tracked 25,382,440 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 92nd percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 990 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 11.3. This one has done well, scoring higher than 89% of its peers.
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We're also able to compare this research output to 21 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 90% of its contemporaries.