| Title |
The effect of advertising on brand awareness and perceived quality: An empirical investigation using panel data
|
|---|---|
| Published in |
Quantitative Marketing and Economics, May 2009
|
| DOI | 10.1007/s11129-009-9066-z |
| Authors |
C. Robert Clark, Ulrich Doraszelski, Michaela Draganska |
Mendeley readers
The data shown below were compiled from readership statistics for 226 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| India | 1 | <1% |
| Germany | 1 | <1% |
| Unknown | 224 | 99% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 37 | 16% |
| Student > Ph. D. Student | 36 | 16% |
| Student > Bachelor | 25 | 11% |
| Student > Postgraduate | 13 | 6% |
| Lecturer | 12 | 5% |
| Other | 37 | 16% |
| Unknown | 66 | 29% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 90 | 40% |
| Economics, Econometrics and Finance | 29 | 13% |
| Social Sciences | 14 | 6% |
| Arts and Humanities | 5 | 2% |
| Computer Science | 5 | 2% |
| Other | 16 | 7% |
| Unknown | 67 | 30% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 01 January 2014.
All research outputs
#7,942,395
of 23,911,072 outputs
Outputs from Quantitative Marketing and Economics
#54
of 111 outputs
Outputs of similar age
#33,909
of 95,293 outputs
Outputs of similar age from Quantitative Marketing and Economics
#1
of 1 outputs
Altmetric has tracked 23,911,072 research outputs across all sources so far. This one is in the 44th percentile – i.e., 44% of other outputs scored the same or lower than it.
So far Altmetric has tracked 111 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 8.7. This one is in the 22nd percentile – i.e., 22% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 95,293 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 18th percentile – i.e., 18% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them