| Title |
Measuring consumer innovativeness
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, June 1991
|
| DOI | 10.1007/bf02726497 |
| Authors |
Ronald E. Goldsmith, Charles F. Hofacker |
Mendeley readers
The data shown below were compiled from readership statistics for 681 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 8 | 1% |
| United Kingdom | 3 | <1% |
| United States | 3 | <1% |
| Portugal | 2 | <1% |
| Italy | 2 | <1% |
| France | 2 | <1% |
| Switzerland | 1 | <1% |
| Turkey | 1 | <1% |
| Netherlands | 1 | <1% |
| Other | 11 | 2% |
| Unknown | 647 | 95% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 141 | 21% |
| Student > Ph. D. Student | 123 | 18% |
| Student > Doctoral Student | 54 | 8% |
| Student > Bachelor | 52 | 8% |
| Researcher | 45 | 7% |
| Other | 115 | 17% |
| Unknown | 151 | 22% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 304 | 45% |
| Social Sciences | 48 | 7% |
| Economics, Econometrics and Finance | 46 | 7% |
| Psychology | 23 | 3% |
| Engineering | 14 | 2% |
| Other | 70 | 10% |
| Unknown | 176 | 26% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 23 July 2014.
All research outputs
#8,882,501
of 26,017,215 outputs
Outputs from Journal of the Academy of Marketing Science
#382
of 885 outputs
Outputs of similar age
#5,148
of 16,843 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#2
of 2 outputs
Altmetric has tracked 26,017,215 research outputs across all sources so far. This one is in the 42nd percentile – i.e., 42% of other outputs scored the same or lower than it.
So far Altmetric has tracked 885 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 10.0. This one is in the 47th percentile – i.e., 47% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 16,843 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 8th percentile – i.e., 8% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 2 others from the same source and published within six weeks on either side of this one.