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Brand Fans

Overview of attention for book
Overall attention for this book and its chapters
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Mentioned by

twitter
1 X user
wikipedia
1 Wikipedia page

Citations

dimensions_citation
11 Dimensions

Readers on

mendeley
51 Mendeley
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Title
Brand Fans
Published by
Springer International Publishing, January 2017
DOI 10.1007/978-3-319-48854-7
ISBNs
978-3-31-948853-0, 978-3-31-948854-7
Authors

Smith, Aaron C.T., Stavros, Constantino, Westberg, Kate, Aaron C.T. Smith, Constantino Stavros, Kate Westberg

X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 51 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 51 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 6 12%
Student > Bachelor 5 10%
Student > Postgraduate 4 8%
Student > Ph. D. Student 3 6%
Lecturer 2 4%
Other 8 16%
Unknown 23 45%
Readers by discipline Count As %
Business, Management and Accounting 15 29%
Social Sciences 2 4%
Sports and Recreations 2 4%
Psychology 2 4%
Unspecified 1 2%
Other 4 8%
Unknown 25 49%