| Title |
Bringing the brand to life: Structural conditions of brand-consistent employee behavior
|
|---|---|
| Published in |
Marketing Review St. Gallen, July 2012
|
| DOI | 10.1007/bf03249137 |
| Authors |
Sven Henkel, Torsten Tomczak, Daniel Wentzel |
Mendeley readers
The data shown below were compiled from readership statistics for 16 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 16 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 5 | 31% |
| Student > Master | 5 | 31% |
| Student > Ph. D. Student | 2 | 13% |
| Student > Doctoral Student | 1 | 6% |
| Unknown | 3 | 19% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 8 | 50% |
| Economics, Econometrics and Finance | 3 | 19% |
| Social Sciences | 1 | 6% |
| Unknown | 4 | 25% |
Attention Score in Context
This research output has an Altmetric Attention Score of 6. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 22 July 2013.
All research outputs
#6,492,798
of 25,374,917 outputs
Outputs from Marketing Review St. Gallen
#5
of 21 outputs
Outputs of similar age
#44,232
of 178,092 outputs
Outputs of similar age from Marketing Review St. Gallen
#1
of 2 outputs
Altmetric has tracked 25,374,917 research outputs across all sources so far. This one has received more attention than most of these and is in the 74th percentile.
So far Altmetric has tracked 21 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 5.5. This one scored the same or higher as 16 of them.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 178,092 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 75% of its contemporaries.
We're also able to compare this research output to 2 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them