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X Demographics
Mendeley readers
| Title |
Electronic Word of Mouth (eWOM) in the Marketing Context
|
|---|---|
| Published by |
Springer International Publishing, January 2017
|
| DOI | 10.1007/978-3-319-52459-7 |
| ISBNs |
978-3-31-952458-0, 978-3-31-952459-7
|
| Authors |
Ismagilova, Elvira, Dwivedi, Yogesh K., Slade, Emma, Williams, Michael D., Elvira Ismagilova, Yogesh K Dwivedi, Emma Slade, Michael Williams, Yogesh K. Dwivedi, Michael D. Williams |
X Demographics
The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 2 | 67% |
| Saudi Arabia | 1 | 33% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Scientists | 2 | 67% |
| Members of the public | 1 | 33% |
Mendeley readers
The data shown below were compiled from readership statistics for 147 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 147 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 43 | 29% |
| Student > Bachelor | 30 | 20% |
| Student > Ph. D. Student | 14 | 10% |
| Lecturer | 7 | 5% |
| Student > Doctoral Student | 5 | 3% |
| Other | 14 | 10% |
| Unknown | 34 | 23% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 63 | 43% |
| Social Sciences | 16 | 11% |
| Economics, Econometrics and Finance | 15 | 10% |
| Computer Science | 3 | 2% |
| Arts and Humanities | 3 | 2% |
| Other | 8 | 5% |
| Unknown | 39 | 27% |