| Title |
The Effects of Direct-To-Consumer-Advertising on Mental Illness Beliefs and Stigma
|
|---|---|
| Published in |
Community Mental Health Journal, March 2017
|
| DOI | 10.1007/s10597-017-0121-z |
| Pubmed ID | |
| Authors |
Seth A. Brown |
| Abstract |
Despite widespread use, little is known about how video direct-to-consumer-advertising (DTCA) influences beliefs about or stigma towards mental illness. The purpose of this study was to examine the effects of a medication advertisement on beliefs and stigma towards one mental disorder-bipolar disorder. A total of 424 participants were randomly assigned to view a medication or automobile advertisement and completed measures of beliefs and stigma towards bipolar disorder before and immediately after the advertisement. The medication advertisement did not lead to changes in perception of biological etiology, but did lead to increases in perception of prevalence, treatability, and controllability. No substantive changes were noted in stigma. In contrast to previous research and speculation, DTCA did not have an immediate, substantial impact on stigma or contribute to the "medicalization" of mental disorders. |
X Demographics
The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 1 | 33% |
| Slovenia | 1 | 33% |
| Unknown | 1 | 33% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 3 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 71 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 71 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 8 | 11% |
| Student > Master | 7 | 10% |
| Researcher | 6 | 8% |
| Student > Doctoral Student | 6 | 8% |
| Student > Ph. D. Student | 6 | 8% |
| Other | 13 | 18% |
| Unknown | 25 | 35% |
| Readers by discipline | Count | As % |
|---|---|---|
| Psychology | 14 | 20% |
| Nursing and Health Professions | 10 | 14% |
| Social Sciences | 3 | 4% |
| Medicine and Dentistry | 3 | 4% |
| Economics, Econometrics and Finance | 3 | 4% |
| Other | 10 | 14% |
| Unknown | 28 | 39% |
Attention Score in Context
This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 30 May 2017.
All research outputs
#14,336,352
of 22,958,253 outputs
Outputs from Community Mental Health Journal
#741
of 1,289 outputs
Outputs of similar age
#176,270
of 310,523 outputs
Outputs of similar age from Community Mental Health Journal
#24
of 53 outputs
Altmetric has tracked 22,958,253 research outputs across all sources so far. This one is in the 35th percentile – i.e., 35% of other outputs scored the same or lower than it.
So far Altmetric has tracked 1,289 research outputs from this source. They typically receive a little more attention than average, with a mean Attention Score of 5.8. This one is in the 40th percentile – i.e., 40% of its peers scored the same or lower than it.
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We're also able to compare this research output to 53 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 52% of its contemporaries.