| Title |
Role of celebrity in cause related marketing
|
|---|---|
| Published in |
International Review on Public and Nonprofit Marketing, February 2017
|
| DOI | 10.1007/s12208-017-0176-0 |
| Authors |
N. Thamaraiselvan, B. Senthil Arasu, J. Daniel Inbaraj |
Mendeley readers
The data shown below were compiled from readership statistics for 98 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 98 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 13 | 13% |
| Student > Master | 7 | 7% |
| Student > Bachelor | 6 | 6% |
| Student > Doctoral Student | 6 | 6% |
| Lecturer | 5 | 5% |
| Other | 17 | 17% |
| Unknown | 44 | 45% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 38 | 39% |
| Social Sciences | 8 | 8% |
| Economics, Econometrics and Finance | 3 | 3% |
| Unspecified | 1 | 1% |
| Arts and Humanities | 1 | 1% |
| Other | 4 | 4% |
| Unknown | 43 | 44% |