| Title |
When do unethical brand perceptions spill over to competitors?
|
|---|---|
| Published in |
Marketing Letters, September 2016
|
| DOI | 10.1007/s11002-016-9409-y |
| Authors |
Rebecca K. Trump, Kevin P. Newman |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 76 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 1 | 1% |
| Unknown | 75 | 99% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 14 | 18% |
| Student > Master | 13 | 17% |
| Student > Doctoral Student | 10 | 13% |
| Student > Bachelor | 8 | 11% |
| Professor | 4 | 5% |
| Other | 8 | 11% |
| Unknown | 19 | 25% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 34 | 45% |
| Social Sciences | 7 | 9% |
| Economics, Econometrics and Finance | 3 | 4% |
| Engineering | 2 | 3% |
| Sports and Recreations | 2 | 3% |
| Other | 5 | 7% |
| Unknown | 23 | 30% |
Attention Score in Context
This research output has an Altmetric Attention Score of 1. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 20 March 2017.
All research outputs
#20,410,007
of 22,959,818 outputs
Outputs from Marketing Letters
#275
of 288 outputs
Outputs of similar age
#288,016
of 330,520 outputs
Outputs of similar age from Marketing Letters
#5
of 6 outputs
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So far Altmetric has tracked 288 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 11.0. This one is in the 1st percentile – i.e., 1% of its peers scored the same or lower than it.
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