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Competition or collaboration? The effect of non-profit brand image on volunteer recruitment strategy

Overview of attention for article published in SSRN, July 2013
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Citations

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Readers on

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91 Mendeley
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Title
Competition or collaboration? The effect of non-profit brand image on volunteer recruitment strategy
Published in
SSRN, July 2013
DOI 10.1057/bm.2013.9
Authors

Melanie Randle, Friedrich Leisch, Sara Dolnicar

Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 91 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Italy 1 1%
Slovenia 1 1%
Australia 1 1%
Unknown 88 97%

Demographic breakdown

Readers by professional status Count As %
Student > Master 18 20%
Student > Ph. D. Student 10 11%
Student > Bachelor 9 10%
Student > Doctoral Student 7 8%
Professor > Associate Professor 5 5%
Other 19 21%
Unknown 23 25%
Readers by discipline Count As %
Business, Management and Accounting 39 43%
Social Sciences 10 11%
Psychology 4 4%
Arts and Humanities 4 4%
Computer Science 2 2%
Other 10 11%
Unknown 22 24%