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Strategic Marketing Cases in Emerging Markets

Overview of attention for book
Overall attention for this book and its chapters
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Mentioned by

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1 X user
facebook
1 Facebook page
video
1 YouTube creator

Citations

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5 Dimensions

Readers on

mendeley
46 Mendeley
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Title
Strategic Marketing Cases in Emerging Markets
Published by
Springer International Publishing, January 2017
DOI 10.1007/978-3-319-51545-8
ISBNs
978-3-31-951545-8, 978-3-31-951543-4
Editors

Atanu Adhikari, Sanjit Kumar Roy

X Demographics

X Demographics

The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 46 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 46 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 11 24%
Lecturer 5 11%
Student > Ph. D. Student 5 11%
Researcher 4 9%
Student > Doctoral Student 3 7%
Other 9 20%
Unknown 9 20%
Readers by discipline Count As %
Business, Management and Accounting 24 52%
Social Sciences 3 7%
Economics, Econometrics and Finance 2 4%
Environmental Science 1 2%
Computer Science 1 2%
Other 4 9%
Unknown 11 24%