| Title |
When marketing strategy meets culture: the role of culture in product evaluations
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, March 2017
|
| DOI | 10.1007/s11747-017-0525-x |
| Authors |
Reo Song, Sangkil Moon, Haipeng (Allan) Chen, Mark B. Houston |
X Demographics
The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 1 | 50% |
| Unknown | 1 | 50% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Scientists | 1 | 50% |
| Science communicators (journalists, bloggers, editors) | 1 | 50% |
Mendeley readers
The data shown below were compiled from readership statistics for 334 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 334 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 55 | 16% |
| Student > Ph. D. Student | 40 | 12% |
| Lecturer | 20 | 6% |
| Student > Doctoral Student | 20 | 6% |
| Student > Bachelor | 14 | 4% |
| Other | 49 | 15% |
| Unknown | 136 | 41% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 116 | 35% |
| Social Sciences | 20 | 6% |
| Economics, Econometrics and Finance | 18 | 5% |
| Engineering | 8 | 2% |
| Unspecified | 7 | 2% |
| Other | 22 | 7% |
| Unknown | 143 | 43% |
Attention Score in Context
This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 30 March 2017.
All research outputs
#14,928,316
of 22,961,203 outputs
Outputs from Journal of the Academy of Marketing Science
#522
of 744 outputs
Outputs of similar age
#184,908
of 309,711 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#16
of 20 outputs
Altmetric has tracked 22,961,203 research outputs across all sources so far. This one is in the 32nd percentile – i.e., 32% of other outputs scored the same or lower than it.
So far Altmetric has tracked 744 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.0. This one is in the 25th percentile – i.e., 25% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 309,711 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 37th percentile – i.e., 37% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 20 others from the same source and published within six weeks on either side of this one. This one is in the 15th percentile – i.e., 15% of its contemporaries scored the same or lower than it.