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Power through ‘Us’: Leaders’ Use of We-Referencing Language Predicts Election Victory

Overview of attention for article published in PLOS ONE, October 2013
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About this Attention Score

  • In the top 5% of all research outputs scored by Altmetric
  • High Attention Score compared to outputs of the same age (99th percentile)
  • High Attention Score compared to outputs of the same age and source (98th percentile)

Mentioned by

news
6 news outlets
blogs
2 blogs
twitter
127 X users
googleplus
2 Google+ users

Citations

dimensions_citation
83 Dimensions

Readers on

mendeley
127 Mendeley
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Title
Power through ‘Us’: Leaders’ Use of We-Referencing Language Predicts Election Victory
Published in
PLOS ONE, October 2013
DOI 10.1371/journal.pone.0077952
Pubmed ID
Authors

Niklas K. Steffens, S. Alexander Haslam

Abstract

Leaders have been observed to use distinct rhetorical strategies, but it is unclear to what extent such strategies are effective. To address this issue we analyzed the official election campaign speeches of successful and unsuccessful Prime Ministerial candidates in all 43 Australian Federal elections since independence from Britain in 1901 and measured candidates' use of personal ('I', 'me') and collective pronouns ('we', 'us'). Victors used more collective pronouns than their unsuccessful opponents in 80% of all elections. Across all elections, victors made 61% more references to 'we' and 'us' and used these once every 79 words (vs. every 136 words for losers). Extending social identity theorizing, this research suggests that electoral endorsement is associated with leaders' capacity to engage with, and speak on behalf of, a collective identity that is shared with followers whose support and energies they seek to mobilize.

X Demographics

X Demographics

The data shown below were collected from the profiles of 127 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 127 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Russia 1 <1%
Italy 1 <1%
Germany 1 <1%
Unknown 124 98%

Demographic breakdown

Readers by professional status Count As %
Student > Master 20 16%
Student > Bachelor 18 14%
Student > Ph. D. Student 13 10%
Researcher 9 7%
Student > Postgraduate 9 7%
Other 21 17%
Unknown 37 29%
Readers by discipline Count As %
Psychology 51 40%
Social Sciences 9 7%
Arts and Humanities 4 3%
Business, Management and Accounting 3 2%
Economics, Econometrics and Finance 2 2%
Other 14 11%
Unknown 44 35%
Attention Score in Context

Attention Score in Context

This research output has an Altmetric Attention Score of 145. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 25 January 2023.
All research outputs
#289,054
of 25,743,152 outputs
Outputs from PLOS ONE
#4,149
of 224,222 outputs
Outputs of similar age
#2,126
of 225,657 outputs
Outputs of similar age from PLOS ONE
#102
of 5,159 outputs
Altmetric has tracked 25,743,152 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 98th percentile: it's in the top 5% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 224,222 research outputs from this source. They typically receive a lot more attention than average, with a mean Attention Score of 15.8. This one has done particularly well, scoring higher than 98% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 225,657 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 99% of its contemporaries.
We're also able to compare this research output to 5,159 others from the same source and published within six weeks on either side of this one. This one has done particularly well, scoring higher than 98% of its contemporaries.