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X Demographics
Mendeley readers
Attention Score in Context
| Title |
Managing Brands in the Social Media Environment
|
|---|---|
| Published in |
Journal of Interactive Marketing (John Wiley & Sons), November 2013
|
| DOI | 10.1016/j.intmar.2013.09.004 |
| Authors |
Sonja Gensler, Franziska Völckner, Yuping Liu-Thompkins, Caroline Wiertz |
X Demographics
The data shown below were collected from the profiles of 16 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 5 | 31% |
| United Kingdom | 2 | 13% |
| Netherlands | 1 | 6% |
| Colombia | 1 | 6% |
| Curaçao | 1 | 6% |
| Unknown | 6 | 38% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 9 | 56% |
| Scientists | 6 | 38% |
| Science communicators (journalists, bloggers, editors) | 1 | 6% |
Mendeley readers
The data shown below were compiled from readership statistics for 2,269 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 9 | <1% |
| Germany | 8 | <1% |
| United States | 8 | <1% |
| Spain | 5 | <1% |
| Italy | 5 | <1% |
| France | 2 | <1% |
| Australia | 2 | <1% |
| South Africa | 2 | <1% |
| Brazil | 2 | <1% |
| Other | 26 | 1% |
| Unknown | 2200 | 97% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 566 | 25% |
| Student > Ph. D. Student | 291 | 13% |
| Student > Bachelor | 289 | 13% |
| Student > Doctoral Student | 122 | 5% |
| Lecturer | 88 | 4% |
| Other | 365 | 16% |
| Unknown | 548 | 24% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 1012 | 45% |
| Social Sciences | 214 | 9% |
| Economics, Econometrics and Finance | 88 | 4% |
| Computer Science | 84 | 4% |
| Arts and Humanities | 54 | 2% |
| Other | 200 | 9% |
| Unknown | 617 | 27% |
Attention Score in Context
This research output has an Altmetric Attention Score of 16. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 23 September 2021.
All research outputs
#2,282,586
of 25,732,188 outputs
Outputs from Journal of Interactive Marketing (John Wiley & Sons)
#37
of 342 outputs
Outputs of similar age
#20,641
of 227,557 outputs
Outputs of similar age from Journal of Interactive Marketing (John Wiley & Sons)
#2
of 7 outputs
Altmetric has tracked 25,732,188 research outputs across all sources so far. Compared to these this one has done particularly well and is in the 91st percentile: it's in the top 10% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 342 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 8.2. This one has done well, scoring higher than 89% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 227,557 tracked outputs that were published within six weeks on either side of this one in any source. This one has done particularly well, scoring higher than 90% of its contemporaries.
We're also able to compare this research output to 7 others from the same source and published within six weeks on either side of this one. This one has scored higher than 5 of them.