| Title |
Deciding with the eye: How the visually manipulated accessibility of information in memory influences decision behavior
|
|---|---|
| Published in |
Memory & Cognition, November 2013
|
| DOI | 10.3758/s13421-013-0380-z |
| Pubmed ID | |
| Authors |
Christine Platzer, Arndt Bröder, Daniel W. Heck |
| Abstract |
Decision situations are typically characterized by uncertainty: Individuals do not know the values of different options on a criterion dimension. For example, consumers do not know which is the healthiest of several products. To make a decision, individuals can use information about cues that are probabilistically related to the criterion dimension, such as sugar content or the concentration of natural vitamins. In two experiments, we investigated how the accessibility of cue information in memory affects which decision strategy individuals rely on. The accessibility of cue information was manipulated by means of a newly developed paradigm, the spatial-memory-cueing paradigm, which is based on a combination of the looking-at-nothing phenomenon and the spatial-cueing paradigm. The results indicated that people use different decision strategies, depending on the validity of easily accessible information. If the easily accessible information is valid, people stop information search and decide according to a simple take-the-best heuristic. If, however, information that comes to mind easily has a low predictive validity, people are more likely to integrate all available cue information in a compensatory manner. |
Mendeley readers
The data shown below were compiled from readership statistics for 92 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 2 | 2% |
| Switzerland | 2 | 2% |
| Germany | 1 | 1% |
| Sweden | 1 | 1% |
| Turkey | 1 | 1% |
| Unknown | 85 | 92% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 26 | 28% |
| Student > Bachelor | 12 | 13% |
| Student > Master | 11 | 12% |
| Researcher | 10 | 11% |
| Student > Doctoral Student | 6 | 7% |
| Other | 10 | 11% |
| Unknown | 17 | 18% |
| Readers by discipline | Count | As % |
|---|---|---|
| Psychology | 38 | 41% |
| Business, Management and Accounting | 9 | 10% |
| Neuroscience | 7 | 8% |
| Social Sciences | 3 | 3% |
| Engineering | 3 | 3% |
| Other | 14 | 15% |
| Unknown | 18 | 20% |
Attention Score in Context
This research output has an Altmetric Attention Score of 2. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 11 September 2016.
All research outputs
#13,902,082
of 22,731,677 outputs
Outputs from Memory & Cognition
#818
of 1,567 outputs
Outputs of similar age
#116,154
of 212,426 outputs
Outputs of similar age from Memory & Cognition
#6
of 21 outputs
Altmetric has tracked 22,731,677 research outputs across all sources so far. This one is in the 37th percentile – i.e., 37% of other outputs scored the same or lower than it.
So far Altmetric has tracked 1,567 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 8.5. This one is in the 46th percentile – i.e., 46% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 212,426 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 44th percentile – i.e., 44% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 21 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 71% of its contemporaries.