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Strategic Innovative Marketing

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Table of Contents

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    Book Overview
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    Chapter 1 Ambient Media in the View of the General Public and Their Relation to this Communication Form
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    Chapter 2 Generation Y Marketing—The Path to Achievement of Successful Marketing Results Among the Young Generation
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    Chapter 3 Blueprinting an Event and Tourist Service Marketing Strategy: The Case of the SMF Greek Tourism Small-Scale Sport Event
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    Chapter 4 The Role of Gender in the Construction of Self Through Fashion Brands
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    Chapter 5 Bologna Efforts to Promote Skills and Competences in Higher Education and the Greek Context
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    Chapter 6 Core Skills as Marketing and Management Tools: Evidence from the Tourism Sector
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    Chapter 7 Knowledge Management and Employee General Competencies in Accounting Firms
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    Chapter 8 Personal Characteristics and Job Satisfaction of Greek Banking Employees
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    Chapter 9 Social Networking Sites’ Usage in a Period of Crisis. A Segmentation Analysis of Greek College Students
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    Chapter 10 Personal Characteristics and Organizational Culture of Greek Banking Employees
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    Chapter 11 Sustainability, Social Marketing and Host Attitudes About Tourism in the City of Larissa
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    Chapter 12 Led to Change or Change to Lead?
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    Chapter 13 An Innovative Promotional Tactic to Enhance TV Viewership Using Social Media
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    Chapter 14 Branding in the New Museum Era
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    Chapter 15 e-Marketing in the Hotel Industry: Marketing Mix Strategies
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    Chapter 16 IMC Strategies of Festivals in Destination Branding
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    Chapter 17 Tourism Innovation: Theoretical and Empirical Review
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    Chapter 18 The Communication Role of the ‘Imagined Communities’ in the Promotion of International Events
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    Chapter 19 e-services Development in the Collaborative World
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    Chapter 20 Business Transformation Through Service Science: A Path for Business Continuity
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    Chapter 21 The Concept of Corporate Reputation Assessment Model—The Stock Market Investors Perspective
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    Chapter 22 How Nonprofit Organizations in Greece Are Using Facebook as a Public Relations Tool
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    Chapter 23 Specifics of Marketing in the Process of Reintegration of Slovak Researchers
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    Chapter 24 Eye Tracking Measuring of Visual Perception of Erotic Appeals in the Content of Printed Advertising Communications and Analysis of Their Impact on Consumers
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    Chapter 25 Perceived Behavioural Control in the Theory of Planned Behaviour: Variability of Conceptualization and Operationalization and Implications for Measurement
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    Chapter 26 The Cultural Organizations’ Revival Lies in the Use of Business Management Strategy. The Case Study of Greek Local Cultural Organizations
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    Chapter 27 Priming Effects on Cross-Cultural Business Ethical Perceptions
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    Chapter 28 Understanding Journalists on Twitter: The Czech Case
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    Chapter 29 The Relation of Knowledge Management and Marketing Communication of Small and Medium-Sized Producers in the Segment of Outdoor Clothing in the Czech Republic
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    Chapter 30 Reverse Logistics in Marketing Campaigns
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    Chapter 31 Competitive Strategies and Managers’ Perceptions in Greek Food Manufacturing Firms
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    Chapter 32 The Perception of Warning Signs at Different Cultures
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    Chapter 33 Humour—The Strongest Emotional Appeal in Advertising
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    Chapter 34 The Links Among Quality, Service Recovery, Value, and Loyalty on the Internet
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    Chapter 35 Water Footprint Mitigation Strategies for Agrifood Products: The Application of System Dynamics in Green Marketing
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    Chapter 36 The Role of Perceived Risk in Online Information Search and Pre-purchase Alternative Evaluation of Products with Significant Experiential Attributes
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    Chapter 37 Electricity Pricing Mechanism in a Sustainable Environment: A Review and a System Dynamics Modeling Approach
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    Chapter 38 Strategic Communication Process for Sustainable Entrepreneurial Environment in Nonprofit Organizations
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    Chapter 39 Corporate Competitiveness Based on Sustainability and CSR Values: Case Studies of Spanish MNCs
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    Chapter 40 Motivations for Participation and e-WOM Among Supporters of Crowdfunding Campaigns
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    Chapter 41 Changes in the Legal System of the Non-governmental Organizations in the Czech Republic and the Possibilities for Innovation of Communication Policy in the Non-profit Sector
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    Chapter 42 Environmental Reporting as a Part of a Marketing Communication
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    Chapter 43 Corporate Social Responsibility and Financial Performance Within the Business Sector in Greece
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    Chapter 44 Management of Medical Crisis Events Using ICT Tools
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    Chapter 45 Long-Term Cancer Patient Care: “New Insight on Training Needs for Health Professionals in Today’s Greece”
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    Chapter 46 Leadership Capabilities and their Effect on Job Performance, an Approach in Healthcare Sector
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    Chapter 47 Medical Brain Drain in Debt-Stricken Greece: Is There a Way to Address It?
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    Chapter 48 The Importance of Family Planning and the Development of a Robust Network of Relative Centers in the Greek National Health System
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    Chapter 49 Assessment of Inhabitants’ Health Care Needs in Local Community
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    Chapter 50 The Role of Marketing Interventions in Fostering the Diffusion of Green Energy Technologies
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    Chapter 51 Analysis of the Characteristics of Knowledge-Intensive Firms in Greece
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    Chapter 52 A Comparative Analysis of Knowledge-Based Firms in High-Tech Sectors and Knowledge Intensive Business Services
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    Chapter 53 Reporting of Human Capital as One of the Corporate Social Responsibility Areas
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    Chapter 54 Food Experiences: The Oldest Social Network…
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    Chapter 55 Tourism Events: The SATA Rallye Azores in Facebook and Twitter
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    Chapter 56 Cultural Festivals on Sites of Cultural Heritage as a Means of Development of Alternative Forms of Tourism
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    Chapter 57 Regional Museums as Centers of Strengthening the Local Cultural Identity and as Tourist Attraction. The Case Study of the Display and the Educational Program of the Archaeological Collection of Thespies (Biotia, Greece)
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    Chapter 58 Cultural Policy and Marketing Management: The Case Study of New Museum of Acropolis
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    Chapter 59 Information Systems Engineering and Knowledge-Based Enterprise Modelling: Towards Foundations of Theory
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    Chapter 60 Modeling the Promotion Process of Academic Conferences Through Social Media
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    Chapter 61 Merchandizing IT Products via Social Networks. Modeling and Simulation of the Procedures
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    Chapter 62 The Contribution of Social Media in the Management of Social Relations with Customers. Modelling and Simulation of the Problem
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    Chapter 63 Modeling of Market Segmentation in Social Networks and Media
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    Chapter 64 Modeling of B2C Communication Strategies in Electronic Commerce
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    Chapter 65 Robots in the Hospital Setting: A Case Study
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    Chapter 66 A Case Study on the Use of 3-D Printing Technologies in an Educational Institution
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    Chapter 67 Information Systems Phases and Firm Performance: A Conceptual Framework
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    Chapter 68 Complex Dynamics of Single Agent Choice Governed by Dual-Channel Multi-Mode Reinforcement Learning
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    Chapter 69 Blended Learning and Business Modeling in Technical Translation Studies
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    Chapter 70 Creation Technologies for Smart Hypertextual Tutorials in Intercultural Educational Space
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    Chapter 71 The Use of Individual Learning Styles in e-Learning
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    Chapter 72 On Communicative and Didactic Aspects of Mapping An Individual Study Pathway in Electronic Educational Environment
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    Chapter 73 Information Communication Technology (ICT) in Open and Distance Learning (ODL): A Tool with Potentials in the Field of Education. The Case Study of Greek Educational Institutions
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    Chapter 74 Instrument For Coordination of Social Groups For Increase in Effectiveness in Smart Education
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    Chapter 75 Legal Aspects of the Use of Educational and Scientific Information Posted on the Internet for Organizing e-Learning According to the Russian Example
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    Chapter 76 Protection of Confidential Information in Educational Information Environments
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    Chapter 77 Best Practices for a Scientific Seminar in Business Process Management for Master Students at Russian University
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    Chapter 78 Communication Role for Applying Anchoring Pricing in the Information Sector
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    Chapter 79 An Analytical Framework for the Analysis of an Information Economy
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    Chapter 80 The Use of Social Media for Private Concerns in Organizations: An Interview Study
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    Chapter 81 Toward an Integrated Approach to Information Management: A Literature Review
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    Chapter 82 Assessing Library Anxiety in Undergraduate Students Using the Greek Library Anxiety Scale (G-LAS)
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    Chapter 83 Retrieval and Dissemination of Information in Distributed and Wireless Environments
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    Chapter 84 The Design of a Knowledge Base for the Prevention of Bullying in Elementary School
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    Chapter 85 Information Technology Literacy for Deaf and Hard of Hearing Students in Higher Education
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    Chapter 86 A Framework for Communities of Practice in Radiotherapy
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    Chapter 87 Integration of Descriptive and Spatial Data to Rank Public Buildings According to Their Exposure to Landslide Hazard
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    Chapter 88 Integration of Descriptive and Spatial Data to Rank Public Buildings According to Their Exposure to Landslide Hazard: A Case Study
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    Chapter 89 Hypatia Digital Library: A Text Classification Approach Based on Abstracts
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    Chapter 90 Reading Clubs: Current Trends and the Case of Greece
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    Chapter 91 Learning Initiative Trends in Higher Education: A Domestic and International Overview
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    Chapter 92 Country-of-Origin and Airline Brand Effects: A Study of Brand Associations
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    Chapter 93 Trends Affecting e-Learning Experience Management
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    Chapter 94 Strategic Innovative Communication Tools in Higher Education
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    Chapter 95 Erratum to: The Use of Individual Learning Styles in e-Learning
Overall attention for this book and its chapters
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Title
Strategic Innovative Marketing
Published by
Springer International Publishing, January 2017
DOI 10.1007/978-3-319-33865-1
ISBNs
978-3-31-933865-1, 978-3-31-933863-7
Editors

Androniki Kavoura, Damianos P. Sakas, Petros Tomaras

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X Demographics

The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 121 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 121 100%

Demographic breakdown

Readers by professional status Count As %
Student > Ph. D. Student 20 17%
Student > Master 20 17%
Student > Bachelor 18 15%
Student > Doctoral Student 8 7%
Student > Postgraduate 7 6%
Other 22 18%
Unknown 26 21%
Readers by discipline Count As %
Business, Management and Accounting 47 39%
Social Sciences 18 15%
Computer Science 11 9%
Arts and Humanities 6 5%
Economics, Econometrics and Finance 3 2%
Other 9 7%
Unknown 27 22%