| Title |
Are conservative approaches to new product selling a blessing in disguise?
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, April 2017
|
| DOI | 10.1007/s11747-017-0521-1 |
| Authors |
Michel van der Borgh, Jeroen Schepers |
X Demographics
The data shown below were collected from the profiles of 5 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Denmark | 2 | 40% |
| Netherlands | 1 | 20% |
| France | 1 | 20% |
| Unknown | 1 | 20% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Scientists | 2 | 40% |
| Members of the public | 2 | 40% |
| Science communicators (journalists, bloggers, editors) | 1 | 20% |
Mendeley readers
The data shown below were compiled from readership statistics for 89 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 89 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 16 | 18% |
| Student > Ph. D. Student | 13 | 15% |
| Student > Doctoral Student | 7 | 8% |
| Student > Bachelor | 6 | 7% |
| Lecturer > Senior Lecturer | 3 | 3% |
| Other | 14 | 16% |
| Unknown | 30 | 34% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 32 | 36% |
| Engineering | 8 | 9% |
| Social Sciences | 5 | 6% |
| Economics, Econometrics and Finance | 5 | 6% |
| Computer Science | 1 | 1% |
| Other | 6 | 7% |
| Unknown | 32 | 36% |
Attention Score in Context
This research output has an Altmetric Attention Score of 4. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 06 August 2018.
All research outputs
#6,768,416
of 22,965,074 outputs
Outputs from Journal of the Academy of Marketing Science
#262
of 744 outputs
Outputs of similar age
#107,442
of 309,596 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#8
of 20 outputs
Altmetric has tracked 22,965,074 research outputs across all sources so far. This one has received more attention than most of these and is in the 70th percentile.
So far Altmetric has tracked 744 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.0. This one has gotten more attention than average, scoring higher than 64% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 309,596 tracked outputs that were published within six weeks on either side of this one in any source. This one has gotten more attention than average, scoring higher than 65% of its contemporaries.
We're also able to compare this research output to 20 others from the same source and published within six weeks on either side of this one. This one has gotten more attention than average, scoring higher than 60% of its contemporaries.