| Title |
Is Publicity Always Better than Advertising? The Role of Brand Reputation in Communicating Corporate Social Responsibility
|
|---|---|
| Published in |
Journal of Business Ethics, August 2013
|
| DOI | 10.1007/s10551-013-1863-3 |
| Authors |
Siv Skard, Helge Thorbjørnsen |
Mendeley readers
The data shown below were compiled from readership statistics for 267 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Spain | 1 | <1% |
| Italy | 1 | <1% |
| Unknown | 265 | 99% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 40 | 15% |
| Student > Ph. D. Student | 35 | 13% |
| Student > Bachelor | 29 | 11% |
| Student > Doctoral Student | 22 | 8% |
| Researcher | 14 | 5% |
| Other | 63 | 24% |
| Unknown | 64 | 24% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 108 | 40% |
| Social Sciences | 30 | 11% |
| Economics, Econometrics and Finance | 17 | 6% |
| Psychology | 6 | 2% |
| Unspecified | 6 | 2% |
| Other | 27 | 10% |
| Unknown | 73 | 27% |
Attention Score in Context
This research output has an Altmetric Attention Score of 7. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 16 July 2014.
All research outputs
#4,159,569
of 22,731,677 outputs
Outputs from Journal of Business Ethics
#696
of 2,931 outputs
Outputs of similar age
#36,070
of 197,064 outputs
Outputs of similar age from Journal of Business Ethics
#8
of 46 outputs
Altmetric has tracked 22,731,677 research outputs across all sources so far. Compared to these this one has done well and is in the 80th percentile: it's in the top 25% of all research outputs ever tracked by Altmetric.
So far Altmetric has tracked 2,931 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.0. This one has done well, scoring higher than 75% of its peers.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 197,064 tracked outputs that were published within six weeks on either side of this one in any source. This one has done well, scoring higher than 80% of its contemporaries.
We're also able to compare this research output to 46 others from the same source and published within six weeks on either side of this one. This one has done well, scoring higher than 82% of its contemporaries.