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X Demographics
Mendeley readers
| Title |
Digitale Markenführung
|
|---|---|
| Published by |
Gabler Verlag, January 2017
|
| DOI | 10.1007/978-3-658-08547-6 |
| ISBNs |
978-3-65-808547-6, 978-3-65-808546-9
|
| Authors |
Ralf T. Kreutzer, Karl-Heinz Land, Kreutzer, Ralf T., Land, Karl-Heinz |
X Demographics
The data shown below were collected from the profile of 1 X user who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 1 | 100% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 1 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 86 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 86 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Bachelor | 41 | 48% |
| Student > Master | 14 | 16% |
| Professor | 1 | 1% |
| Other | 1 | 1% |
| Student > Ph. D. Student | 1 | 1% |
| Other | 1 | 1% |
| Unknown | 27 | 31% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 35 | 41% |
| Economics, Econometrics and Finance | 14 | 16% |
| Social Sciences | 4 | 5% |
| Computer Science | 2 | 2% |
| Agricultural and Biological Sciences | 1 | 1% |
| Other | 0 | 0% |
| Unknown | 30 | 35% |