| Title |
A framework for intermediated online targeted advertising with banner ranking mechanism
|
|---|---|
| Published in |
Information Systems and e-Business Management, June 2010
|
| DOI | 10.1007/s10257-010-0134-4 |
| Authors |
Kai Li, Efosa C. Idemudia, Zhangxi Lin, Yang Yu |
Mendeley readers
The data shown below were compiled from readership statistics for 37 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Germany | 2 | 5% |
| Japan | 1 | 3% |
| United States | 1 | 3% |
| United Kingdom | 1 | 3% |
| Unknown | 32 | 86% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 10 | 27% |
| Student > Ph. D. Student | 5 | 14% |
| Student > Bachelor | 4 | 11% |
| Researcher | 3 | 8% |
| Professor > Associate Professor | 3 | 8% |
| Other | 3 | 8% |
| Unknown | 9 | 24% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 14 | 38% |
| Computer Science | 8 | 22% |
| Mathematics | 1 | 3% |
| Agricultural and Biological Sciences | 1 | 3% |
| Psychology | 1 | 3% |
| Other | 2 | 5% |
| Unknown | 10 | 27% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 16 March 2021.
All research outputs
#7,866,480
of 23,849,058 outputs
Outputs from Information Systems and e-Business Management
#16
of 77 outputs
Outputs of similar age
#34,694
of 95,956 outputs
Outputs of similar age from Information Systems and e-Business Management
#1
of 1 outputs
Altmetric has tracked 23,849,058 research outputs across all sources so far. This one is in the 44th percentile – i.e., 44% of other outputs scored the same or lower than it.
So far Altmetric has tracked 77 research outputs from this source. They receive a mean Attention Score of 3.2. This one is in the 48th percentile – i.e., 48% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 95,956 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 23rd percentile – i.e., 23% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 1 others from the same source and published within six weeks on either side of this one. This one has scored higher than all of them