| Title |
The copycat CMO: firms’ imitative behavior as an explanation for CMO presence
|
|---|---|
| Published in |
Journal of the Academy of Marketing Science, April 2017
|
| DOI | 10.1007/s11747-017-0533-x |
| Authors |
Cecilia Wiedeck, Andreas Engelen |
X Demographics
The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Malaysia | 1 | 33% |
| Unknown | 2 | 67% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Scientists | 1 | 33% |
| Members of the public | 1 | 33% |
| Science communicators (journalists, bloggers, editors) | 1 | 33% |
Mendeley readers
The data shown below were compiled from readership statistics for 99 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| Unknown | 99 | 100% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Ph. D. Student | 26 | 26% |
| Student > Master | 9 | 9% |
| Student > Doctoral Student | 9 | 9% |
| Researcher | 8 | 8% |
| Professor > Associate Professor | 5 | 5% |
| Other | 16 | 16% |
| Unknown | 26 | 26% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 51 | 52% |
| Economics, Econometrics and Finance | 8 | 8% |
| Social Sciences | 4 | 4% |
| Mathematics | 1 | 1% |
| Arts and Humanities | 1 | 1% |
| Other | 2 | 2% |
| Unknown | 32 | 32% |
Attention Score in Context
This research output has an Altmetric Attention Score of 3. This is our high-level measure of the quality and quantity of online attention that it has received. This Attention Score, as well as the ranking and number of research outputs shown below, was calculated when the research output was last mentioned on 05 May 2017.
All research outputs
#13,476,814
of 22,968,808 outputs
Outputs from Journal of the Academy of Marketing Science
#419
of 744 outputs
Outputs of similar age
#156,649
of 309,575 outputs
Outputs of similar age from Journal of the Academy of Marketing Science
#19
of 25 outputs
Altmetric has tracked 22,968,808 research outputs across all sources so far. This one is in the 41st percentile – i.e., 41% of other outputs scored the same or lower than it.
So far Altmetric has tracked 744 research outputs from this source. They typically receive more attention than average, with a mean Attention Score of 9.0. This one is in the 40th percentile – i.e., 40% of its peers scored the same or lower than it.
Older research outputs will score higher simply because they've had more time to accumulate mentions. To account for age we can compare this Altmetric Attention Score to the 309,575 tracked outputs that were published within six weeks on either side of this one in any source. This one is in the 48th percentile – i.e., 48% of its contemporaries scored the same or lower than it.
We're also able to compare this research output to 25 others from the same source and published within six weeks on either side of this one. This one is in the 24th percentile – i.e., 24% of its contemporaries scored the same or lower than it.