| Title |
The role of sales and marketing integration in improving strategic responsiveness to market change
|
|---|---|
| Published in |
Journal of Database Marketing & Customer Strategy Management, April 2011
|
| DOI | 10.1057/dbm.2011.5 |
| Authors |
David Lyus, Beth Rogers, Christopher Simms |
X Demographics
The data shown below were collected from the profiles of 3 X users who shared this research output. Click here to find out more about how the information was compiled.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United States | 1 | 33% |
| United Kingdom | 1 | 33% |
| Unknown | 1 | 33% |
Demographic breakdown
| Type | Count | As % |
|---|---|---|
| Members of the public | 3 | 100% |
Mendeley readers
The data shown below were compiled from readership statistics for 107 Mendeley readers of this research output. Click here to see the associated Mendeley record.
Geographical breakdown
| Country | Count | As % |
|---|---|---|
| United Kingdom | 1 | <1% |
| South Africa | 1 | <1% |
| Unknown | 105 | 98% |
Demographic breakdown
| Readers by professional status | Count | As % |
|---|---|---|
| Student > Master | 21 | 20% |
| Student > Ph. D. Student | 13 | 12% |
| Student > Bachelor | 11 | 10% |
| Student > Postgraduate | 8 | 7% |
| Lecturer | 5 | 5% |
| Other | 15 | 14% |
| Unknown | 34 | 32% |
| Readers by discipline | Count | As % |
|---|---|---|
| Business, Management and Accounting | 46 | 43% |
| Social Sciences | 8 | 7% |
| Economics, Econometrics and Finance | 8 | 7% |
| Computer Science | 3 | 3% |
| Sports and Recreations | 1 | <1% |
| Other | 5 | 5% |
| Unknown | 36 | 34% |