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Innovatives Brand Management

Overview of attention for book
Overall attention for this book and its chapters
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2 X users

Readers on

mendeley
38 Mendeley
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Title
Innovatives Brand Management
Published by
Gabler Verlag, January 2017
DOI 10.1007/978-3-658-17325-8
ISBNs
978-3-65-817325-8, 978-3-65-817324-1
Authors

Günther Misof, Michael Schwarz, Misof, Günther, Schwarz, Michael

X Demographics

X Demographics

The data shown below were collected from the profiles of 2 X users who shared this research output. Click here to find out more about how the information was compiled.
Mendeley readers

Mendeley readers

The data shown below were compiled from readership statistics for 38 Mendeley readers of this research output. Click here to see the associated Mendeley record.

Geographical breakdown

Country Count As %
Unknown 38 100%

Demographic breakdown

Readers by professional status Count As %
Student > Master 14 37%
Student > Bachelor 9 24%
Unspecified 1 3%
Unknown 14 37%
Readers by discipline Count As %
Business, Management and Accounting 14 37%
Economics, Econometrics and Finance 7 18%
Unspecified 1 3%
Psychology 1 3%
Computer Science 1 3%
Other 0 0%
Unknown 14 37%